We have a great opportunity for an experienced CRM Manager to join an established womenswear Brand, with offices based in Yorkshire. This is a full-time office based role.
Job Description:
• Manage the communications plan for loyalty card members
• Follow through the road map to increase membership, drive loyalty & reduce markdown
• Manage the exclusive loyalty card member online content area
• Plan and manage the delivery of CRM strategies encouraging customer retention, advocacy and maximising customer’s lifetime value across all channels both traditional and digital
• Analyse CRM campaigns and take action at a customer level to optimize campaign performance
• Provide full ROI analysis on all elements of the CRM strategy
• Ensure all CRM campaigns are legally compliant and on brand. Ensure the confidentiality, integrity and availability of information being held, accessed, or processed within the remit of the post
• Maximise membership and grow the proportion of loyal multi-channel customers
• Implement test and learn strategies to evolve the loyalty scheme to attract and retain customers across all channels
• Monitor and report on loyalty card database growth and churn
• Monitor the health of the customer database to ensure the data we are using across the business is accurate
• Develop 3rd party relationships to provide extra benefits for loyalty scheme members
• Source free gifts, competitions and offers for loyalty club members in line with the monthly customer experience calendar
• Ensure the database is segmented effectively for targeted CRM communications
• Ensure return on investment through KPI and performance metrics
Candidate requirements:
• Previous experience working as a CRM / Customer Loyalty Manager is required, preference will be given to candidates with experience working in the fashion retail industry
• An analytical problem solver with strong computer skills
• A good understanding of the retail sector in particular Womenswear
• An excellent communicator, written and orally, with the ability to influence at all levels
• An sound knowledge of marketing, customer insight, and data management
• A solid understanding of GDPR compliance