We have a vacancy for a Brand Marketing Manager with a leading Retailer.
Role purpose:
This role will manage the implementation of our Client’s brand marketing campaigns in order to broaden the reach of the business’s brand message and ultimately drive footfall, traffic, and sales.
Key Responsibilities:
• Working closely with the Head of Marketing to drive the activation of the strategy, through innovative and engaging multi-channel campaigns
• Ensure multi-channel campaigns are consistent across all channels in line with overarching marketing calendar and activity plan (stores, email, onsite, social)
• Work with the Head of Marketing to raise brand awareness and change brand perception through influencer marketing, social media, PR
• Manage the marketing support of all retail activity developing local marketing initiatives and events in line with activity planning to drive new customers and enhance brand perception
• Manage customer acquisition strategy and improve brand perception through all earned (PR/digital influencers/bloggers) and traditional paid for media (press, radio, door drops, outdoor etc.)
• Develop brand right 3rd party partnerships to drive new customer acquisition
• Work with other functions to increase the email database
• Develop the influencer marketing strategy to raise brand awareness
• Working with internal creatives and external agencies develop a hub of content assets that can be shared and used across all channels i.e. blog, social media, PR, store/online
• Develop a multi-channel RAF scheme