Hayley Lidgett

Account Executive – Buying & Merchandising, Marketing, PR and Retail

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  • London College of Fashion Alumni

  • Over 16 years’ experience as Head of Marketing, PR and Digital for Global Brands

  • Starting her career in fashion buying, at the birth of transactional website launch, Hayley was part of the digital buying team responsible for product strategy at the Mosaic group of Oasis, Whistles, Karen Millen and Coast

  • A specialist in digital marketing, with expertise in CRM, Social Media and E-commerce tradings

  • Head Hunted by Urban Outfitters, in Philadelphia to join their E-commerce and digital marketing team and support the growth of this team across Europe

  • Responsible for Global Brand Marketing at Ted Baker overseeing wholesale, License, International Franchise and Concessions

  • Leading the strategy to launch brands internationally and launching multi channel platforms including E-commerce, social commerce and CRM systems

  • Responsible for PR and Influencer outreach programmes Internationally

  • Recently consulting for a number of brands and clients on a project basis from Social Media strategy to Product development licensing before joining QHQ in April as part of their expansion programme